Constant Contact - The Streamlined Link to Your Clientele

Research tells us that repeat business is largely generated by the company's relationship with its clients. E-mail, the convenient and cost-effective replacement of yesteryear's mass mailing, is the obvious solution. The catch is that there is e-mail, and then there is spam. All too often, however, there is a fine line that separates them.

The big question for your business is: in which category do your clients place the correspondence they receive from you? You would like to believe that they instantly recognize your name in the "from" field, and that they are willing to spend time reading what you send them. In reality, though, there must be a certain level of professional trust to prevent an automatic deletion.

Constant Contact saves you time and wasted efforts by giving your e-mail professional credentials from start to finish. With dozens of options, you can select an easy-to-use and visually pleasing template for newsletters, press releases, promotional notices, surveys, and more. Once your text is complete, Constant Contact runs it through a filter and informs you if your e-mail resembles spam. Don't worry if your writing triggers alerts; you are able to adjust your style as needed. You may also choose to include a permission reminder to further identify yourself.

When you are ready to send, Constant Contact quickly lets you choose who receives your e-mail. Is it for everyone, or does it only apply to a target audience? You can create multiple lists based on client characteristics. Finally, after sending out your information, Constant Contact tracks the results of your bounces, opens, clicks, and forwards. Knowing these facts helps you refine your methods for future correspondence. Contact us for more information on communication/newsletter writing and distribution.