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Website Design

Website Cost Benefit

Cost Benefit Analysis

This biggest deciding factor for many of our clients when choosing a website developer is cost. Every responsible company has a budget and websites likely fall into the marketing or technology portion of that budget. Why wouldn't it when most people use the internet to find goods or services more and more each day. The question is how much of your budget should be dedicated to your website and what is the Cost/Benefit analysis?

The answer is not so simple. The first question we ask is, "What do you want your website to do for you?" Will it simply tell people about your business, its services, and how to contact you? Will your website be the ecommerce side of your store to sell your products online? Perhaps your business needs a dynamic web-based application to communicate with your customers and provide some of your services directly over the web. The more you want from your website the higher your website budget should be. Your budget should not just be your monetary cost as well, but also your time commitment and staff responsibilities as well. Plan ahead properly and your website will have a greater chance of being a success.

The next stage is to choose a web developer and determine their cost versus your value. Every goal for any website is a return on investment (ROI). Many web marketing companies center around this goal and rightfully so. Companies like WSI in Plainfield, IL understand that you should get out of your website what you should put in. This is where the old adage comes in, "You get what you pay for." If you find a cheap solution for your website at low-cost chances are you get a cheap website with low resources. If you find a solution with a greater cost than your budget there is a good chance you are getting more than you need. Always aim for an itemized quote and don't be afraid to shop around and check references and portfolios of web development companies like Anttix. We encourage our potential clients to ask questions so we can provide fair quotes for only the services they need. It is very important to know what you are getting and what you are paying for.

Finally, you should expect ongoing costs to maintain and improve your website over time. There are subscription costs such as hosting, domain registration, and email services that you will likely pay month-to-month to maintain your services online. From time to time you may need your developer's help to update your site or add new and dynamic content. It is a good practice to figure out a monthly budget for website costs or factor it into your monthly marketing budget. An up-to-date and active website is a successful one. Budget your time, staff, and costs for your website month-to-month and expect better results. A site that is created once and left alone rarely does your investment any good.

For more details on estimates, budgets, and itemized website projects please feel free to call Anttix today at (888) 426-8849 for a free consultation. We are happy to sit down with you and discuss your website plans before any contract is signed or money is exchanged hands. Let us work with you today


Understanding the Web- Part III: Design

custom website design

Often the design phase of a website's construction is the part to which clients can most relate. It is easier to contemplate how a website will look rather than how it will work. With design comes the face of the website-- its visual expression and what is sometimes referred to as its 'feel'. This is the impression the site gives the visitor when he/she first views it. Professional or amateur. Fun or serious. Simple or complex. All of these factors build the personality of the website and appeal to different users in different ways.

Ultimately, one group and one group only matter when a website is designed. That group is the users, defined as those who are going to invest time and possibly money into your business. The design is the first visual cue to your users as to what kind of business or organization you are. Site designs that do not accurately send that cue tend to drive away users and act counterproductively against the website's purpose.
Effective design takes your needs into account, (including your logo, preferred colors, and imagery,) but the design drives toward your audience. A designer may research the industry to see how others with similar businesses or groups present themselves. He/she may consider designs that appeal to the mood your product or service should suggest. For example, a website that sells bouncy castles may be fun and light, with bright colors and whimsical pictures of children having fun. Every factor from a company’s history to its best selling service may work its way into the design. Design is representation, and often, reputation.
Design is often the key to the door of your identity as a business or organization. Users determine whether that key is worth turning, depending on whether the site appears reputable, professional, and trustworthy. In this age of fraud and identity theft, users are more cautious about using websites with suspicious intent, as they should be. A proper design can be the first step to alleviating those doubts.