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Adobe Flash

Flash & the Future of Web Content

Adobe Flash

In many of our projects, Anttix has used Flash to create what is called rich media content for websites. This highly interactive and visually appealing content is attractive to users' senses. At the same time, though, we have discouraged clients from using too much Flash content or building an entire site from Flash. We still maintain this advice as the excessive use of Flash has more drawbacks than ever.

In the past, our main concerns regarding too much Flash were load times and search engine optimization. First and foremost, Flash files can be large and take a while to load. Small Flash files, such as rotating image animation, have insignificant load times, but websites created entirely in Flash can take several minutes to load. Site visitors never appreciate a long wait just to view your content. In addition, when it comes to search engines, they have no way to pull the information in a Flash movie for their content analysis. This can significantly impact a website's search engine ranking in a negative way.

While those reasons still apply, there is a new problem with using too much Flash. The growing interest in iPhones and iPads has seen Flash suffer with incompatibility issues with the device browsers. Even other smartphones struggle to integrate Flash players into their operating systems. The use of Flash in mobile technology is minimal at best.

So the question becomes, why use Flash at all? The truth is it may be in a rough patch, but it is not going away anytime soon. We do not want to throw the proverbial baby out with the bathwater. When it comes to developing rich media content for websites, Flash is still dominant. New technologies, such as HTML 5 and Ajax are starting to catch up, so more and more options are available, but Flash still holds its place. In fact, Adobe, the developer of Flash, continues to create new and exciting content.

As for Anttix, we are dedicated to keeping up with all of the latest software, scripting, and technology in the industry to provide the best solutions to our clients. Whether Flash, HTML 5, or any other source of interactivity, we believe in using the right tool for the right job. If that tool is Flash, we will always approach its use with caution, good taste, and appropriateness.

If you have concerns about Flash on your website, please contact an Anttix representative to discuss it. We are happy to hear your thoughts and to share our advice.

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Flashy Websites

custom website design

In the world of website design, ‘Flash’ is defined as vector-graphic animation technology. Simply put, it is a tool that permits movement of screen images, allowing an otherwise bland page to emit visual interest. The goal is to keep the visitor engaged enough to 1.)remember the business/organization, 2.)spend significant time at the site, and 3.)return to the site.


You are probably more familiar with Flash than you realize. If you have ever gone to a website and encountered images that move, change color, or morph in appearance when rolled over, you have witnessed the capabilities of Flash. Of course, just because a feature is able to perform a task does not necessarily mean it should.


How well Flash is incorporated can affect the entire personality of a website. The responsibility to use it appropriately falls to the website designer. Think back to various examples of Flash on web pages you have visited. They all caught your attention—some as intriguing and others as just plain annoying. Occasionally the ‘what were they thinking?’ question pops into mind. Sometimes a good idea on paper does not translate well onto the screen. A site owner may see Flash used on another site to revolve a carousel of pictures or produce a strobe effect, and decide he/she wants the same effect. While it is important to harness the energy of a great brainstorming session, once all ideas are on the table, only the best ones should be attempted. Of those, only one will be excellent enough to use in your website design.


What works for one website will rarely function in the same capacity for another site. Purpose and atmosphere must be taken into consideration. A reputable designer will be able to implement your ideas and remain faithful to your vision, but he/she will also suggest alternatives when it becomes apparent that a certain element of Flash will compromise the integrity or professionalism of the website. The end result will be an engaging product of which you are both proud. If you would like more information on Flash possibilities in website design, please contact an Anttix representative.

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Flashdance

custom website design

Have you ever gone to a website and been impressed by the moving or changing pictures that greet you? Have you ever gone to a website and been annoyed by these same features? Flash is the program that makes this possible. Depending on design, it can be implemented as an entire website, or just part of a site. In some cases, the images are interactive, adding further interest for the viewer.

With so many attention-grabbing aspects, why wouldn't everyone want Flash incorporated into their website? Think of it as a risk/reward tradeoff. On one hand, websites containing Flash images take up more bandwidth, which can lead to slower loading speeds and higher hosting expenses. These may be inconsequential, however, if you have a gallery of photographs or a mobile presentation that needs to make an immediate statement.

You may also like the fact that Flash holds the interest of the viewer, but be aware that search engines will not necessarily be attracted to your website. In fact, search engines cannot even read Flash because it is comprised of embedded images rather than straightforward text. Again, you must consider both sides.

Should you decide that you want to use Flash in your website, give yourself a few guidelines. Start by asking yourself why you want Flash. Will it enhance your website and increase repeat traffic, or do you just want it as a gimmick? Next consider how you want to use the images. Is there a way for site visitors to interact? Plan carefully and remember that too much of a good thing can drive people away once the novelty wears off. Finally, discuss all of your options and ideas with your experienced website developer. At Anttix, we are capable and more than happy to utilize Flash, but we want to make sure that it is used in the most flattering, effective way for your unique website.

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