In today's competitive business world, old marketing media like phonebooks, newspapers, and television are outdated. People are now turning to the internet or their smartphones for information, particularly when it comes to their routine daily needs.
Local listings appear in search results and on mobile maps, conveniently displayed right after paid or sponsored listings. For example, if you are searching for a plumber in Shorewood, Illinois, results will show a map with points that are highlighted, clearly arranged under the heading "Listing for Plumbers near Shorewood, IL". When searching from a smartphone, there is an added feature that allows one to call immediately. When you add your business to a local listing directory, you draw customers from your own community, maximizing the ability to gain future opportunities, along with current business.
With local listing, you can also include up to ten images. If a picture is worth 1,000 words, how much more is a video worth? You can determine that for yourself since Google also allows you to post up to five YouTube video links. This is a great way to display/demonstrate your product or to give a brief presentation on your service.
Make your advertising efforts count. If you are already running discounts, coupons, or other promotions, local listing is an efficient way to get the word out about your special offers. The convenience of finding a local business that serves a customer's needs and provides a good deal is often hard for customers to resist.
Finally, take advantage of the marketing research that comes along with local listing. Each listing offers statistics and insights regarding the customers who are searching for and finding your business. Email reports are sent to keep you updated on the trends for your listing. Such useful information can then assist you in further marketing plans.
Listing your business in a local directory has many advantages. For very little investment, you can easily boost lead potential and profits. Public relations, especially in the local community, are enhanced, and deeper networks are formed. Consider taking this simple step to increase your internet visibility.