Now more than ever, anyone with a website should incorporate some form of a blog. This regular communication not only keeps your website fresh, but it goes a long way in establishing your credibility.
Look at blogging from the reader's (blogee's?) perspective for a moment. When he can view a blog that is consistently and faithfully updated, it suggests a foundation of permanence. You were here yesterday, you are here today, and odds are you will be here tomorrow when I log in.
Blogs are also your chance to shine as the expert in your field, provided you are willing to maintain excellent standards. If you stay focused on the key concepts that you want to explore or promote, your readers will determine that your website is the place to go for the latest reliable information in your industry.
It works the other way, too. Knowing that you have a steady audience will keep you on your toes when it comes to researching facts carefully, reporting industry-related news, and honing your overall personal presentation. Suddenly each reader becomes a potential client, and you want to deliver your best.
While we are on the subject of your readers, it may help to lose a few stereotypes of who, exactly, reads blogs. Do not mistake blog followers for web-addicted college kids or celebrity fan groupies; the real picture is far different. In his own blog, coincidentally, Phil Bradley offers the new profile of the average reader. He or she is likely mature, educated, and personally and professionally established. (www.philbradley.typepad.com. See Links section for full article.) In other words, they are as credible as you.
Whether your business or organization deals with multimillion dollar transactions or simple reference information, do not ignore the valuable, far-reaching tool that brings your message to a wide, returning audience. If you are not already blogging, or if you need to link your blog to other social media, contact Anttix for a solution that will make the most of your updates.