Recently you may have heard the term "Infographic" thrown around a lot in business. Some of you may have heard of it and even implemented your own for your company. Others may have never heard of them at all. This article aims to cover all the bases, from what Infographics are, why to use them, and how to get them as soon as possible.
What is an Infographic?
An Infographic is simply a marketing piece that explains how something works or illustrates a complicated process with graphic images and minimal text. They may be a one-sheet print or a long, scrolling website image. They are not just graphs or charts either, they can illustrate large portions of a business almost the way a newspaper cartoon tells most of its story with art. See the sample Infographic attached to this article for an example.
Why use Infographics?
Infographics allow us to explain very complicated systems without having to explain confusing charts and figures. They aim to break down a process into its simplest form, which lets others relate to it a lot faster. In turn, they force us to think of our own business systems in a simpler fashion which can increase sales awareness and viability of a product or service.
In addition to the valuable purpose of an Infographic, they are incredibly searchable and sharable. Useful Infographics can be viable for years, being passes from user to user who feel it may be useful to others. Just like words on a page, Infographics are searchable and indexable for lasting marketing power. Never underestimate the sustainability of your info in graphic form, it may outlast all of the text-based content you can muster year to year.
How do I get Infographics for my company?
The simplest answer is to contact a marketing firm or graphic design/web design company, such as Anttix. Start by outlining the purpose of your Infographic. What do you want to explain and who do you want to reach? Working with talented and dedicated professionals who are familiar with Infographics will allow you to clearly set objectives and attain the type of Infographic your company needs. Infographics may be more complicated to design and build than your standard one-sheet or logo, but their benefit will last and last.