A website is an important part of any company, supplying a major portion of its identity. Without a website, businesses quickly fall behind in their respective competitive markets, particularly among younger demographics. Of course, not all websites are created equal. Once the development phase has been initiated, there are a few paths a designer can take. Just like a building engineer, a competent website designer will carefully consider the foundation and subsequent structure. Skipping these steps will, in essence, fail the visitors.