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Marketing Plan

Extending Your Welcome

Businesses have a tendency to focus on their standard demographic. If they typically serve a specific age, gender, orientation, or interest group, it is natural to sometimes narrowly define that group when creating a marketing plan. It is important, however, to expand the scope to include other growing markets whenever possible.

As the senior citizen internet user population increases, how should your website respond? The good news is that the 'rules' are largely the same, with a few minor tweaks.