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Net Neutrality

The Fight for Net Neutrality

Net Neutrality

Recently Anttix posted an article from Gizmodo regarding the President’s request to the FCC to declare the Internet as a public utility, much like water and electricity. This is a grand stride towards Net Neutrality, something Anttix is passionate about in the field of web design and internet services. Net Neutrality is the principal that all Internet service providers (ISPs) should provide all data equally and not charge differently depending on subscribers and content providers. This week’s article will talk about what that means for the public and businesses in a bit more detail, and share why we are so adamantly for the principal of Net Neutrality.

Here are some concepts that Net Neutrality aims to prevent:

Bandwidth Throttling

Bandwidth throttling is when an ISP intentionally slows service depending on how much a content provider has paid them. Larger companies who pay more will have their services delivered to subscribers much faster while those who do not pay equally will find their subscribers much slower. The result: Smaller businesses will find their internet content fail to the larger companies who can afford the ISP’s fees. Users will not get the same experience for companies with similar products and services regardless of what they favor and who provides the best results.

Data Discrimination

Data discrimination, unlike bandwidth throttling, can prevent access to certain data, applications, and resources at the ISPs discretion. While in some cases this can be favorable, such as blocking illegal content and exploitation websites, it can be abused without Net Neutrality. Data discrimination without neutrality would allow ISPs to block content from subscribers who do not pay additional fees or sign upgraded contracts. For example, an ISP can use data discrimination to force users to pay a higher subscription fee for access to certain types of websites.

Search Bias

Search Bias is similar to the concepts above, with direct influence over search results. Search Neutrality, a piece of Net Neutrality, dictates results should only be sorted by relevance and not manipulated by paid bias. While companies like Google strive for relevance above all else other companies may take advantage of search bias if allowed to do so, giving you results on who paid for them rather than who provided relevant content. While sponsored links and paid ads are acceptable and very common, Net Neutrality protects the regular results themselves.

In conclusion, Anttix supports Net Neutrality to protect the experience users have on the Internet and prevent companies from forcing those who cannot pay more from having the same experience as everyone. Net Neutrality is for everyone, not just the users but companies, especially small businesses, who cannot afford to compete financially from large companies who can afford it. Ask yourself, how might Net Neutrality affect me? As an Internet user your online shopping and streaming media options will be greatly diverse and unbiased. As a business owner you will see fewer small business suffer online, monopolies prevented, and a decrease in capitalistic internet services. Supporting Net Neutrality will keep your Internet experience fair and unbiased as most of us want it to be.

If you would like more information please contact us toll-free at (877) 426-8849 or click here to contact us.

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Neutralizing the Net

custom website design

The term 'net neutrality' is unfamiliar to most people, even though it may affect their access to certain aspects of the internet. The underlying principle states that internet user access networks should support restriction-free content, websites, platforms, kinds of equipment that may be attached, and modes of communication. In other words, your internet service provider (Comcast, AT&T, Verizon, etc.) should not be able to restrict you from accessing content outside of their networks.

This has not been past practice. As it stands, internet providers can block websites and services from their competitors. This is primarily used as a marketing gimmick, allowing the company to promote its own interests among its current customers. Such providers argue that a nondiscrimination clause would prevent them from showing how their services differ from and are superior to those of their competitors.

Despite the controversy, net neutrality is moving forward. On August 9, 2010, CEOs from Google and Verizon Communications endorsed a proposal of net neutrality to policymakers. They further wish to expand the Federal Communications Commission's (FCC) proposed nondiscrimination clause of their regulatory effort by adding a new, enforceable prohibition against discriminatory practices. For the first time, internet providers will be strictly prohibited from discriminating against or even prioritizing their own content, applications, or services in any way that causes harm to users or competitors. Companies like Verizon, Google, and AT&T have agreed to live with these terms, but not at the expense of losing precious promotion opportunities. Rather than discriminating or prioritizing traffic on the public network, providers will partner with third parties to offer additional content on their services. Examples include healthcare monitoring, advanced educational services, and new entertainment and gaming services. Providers can continue to develop innovative and exciting features while keeping their internet services open.

The debate as to whether net neutrality constitutes consumer advocacy or an infringement on the free market continues. Ultimately though, the internet user benefits from expanded access to all content and services on every network. Third party services will further enhance the consumer's online capability. As net neutrality advances, a variety of options will follow.

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