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The Power of the Testimonial

Many of us put great stock in reviews, testimonials, and recommendations given on a variety of different commercial websites. From Amazon 5-star ratings to Yelp reviews, we hold these pieces of information in great regard when purchasing goods and services. Hearing first-hand information from someone who utilized the service or used the product gives us more reassurance when making a decision and rightfully so. The manufacturer or service will always claim their product and/or service is the best in their industry but we generally will not just take them on their word.